The Honolulu Star-Advertiser is adapting to changing times by transitioning its Saturday edition to a print replica format, commencing May 9. This digital shift mirrors the exact layout of the traditional newspaper, offering readers an identical online experience.
Dennis Francis, President and Publisher of the Star-Advertiser, stated, “Every business is making necessary adjustments both short- and long-term during this COVID-19 crisis, and newspapers are no different.” He highlighted the significant growth in online readership, with staradvertiser.com reaching 1.2 million daily page views. This surge indicates a strong reliance on the Star-Advertiser’s digital platforms for up-to-the-minute news.
Francis added, “This trend is balanced by continued readership for the traditional print format also featuring detailed stories, news and multiple viewpoints in the community. But our mission has not changed — we will continue to deliver essential in-depth statewide news and information 24/7 throughout this crisis and beyond.” The commitment to delivering comprehensive news remains steadfast, even with the format adjustment.
Aaron Kotarek, Senior Vice President of Audience and Operations, clarified that the Saturday edition is not being eliminated but evolving into a digital format. Subscribers will continue to enjoy the print and digital editions every day except Saturday, when the Star Advertiser Print Replica will be the sole format for the Saturday publication.
Dave Kennedy, Chief Revenue Officer, pointed out the Star-Advertiser’s leading position in newspaper penetration within major metropolitan markets, as recognized by Nielsen Scarborough. This underscores the newspaper’s strong connection with its readership.
For current subscribers and those interested in exploring new subscription options or enhancements, further details can be obtained by calling 538-NEWS (6397) or visiting staradvertiser.com. The star advertiser print replica ensures that readers will not miss any Saturday edition content, maintaining consistent access to Honolulu’s leading news source.
