Vistaprint, a leading online provider of marketing solutions for small businesses globally, has announced a significant move to enhance its service offerings. The company has joined forces with 99designs, a renowned global creative platform connecting freelance designers with businesses needing design work. This acquisition by Cimpress, Vistaprint’s parent company, signals a powerful synergy aimed at providing small businesses with unparalleled access to both top-tier design talent and comprehensive marketing products, all under one umbrella, starting with enhanced services at vistaprint.com.
“Our commitment to small businesses is the core driver behind bringing Vistaprint and 99designs together,” stated Robert Keane, the founder and CEO of both Cimpress and Vistaprint. He emphasized the vital role of exceptional design for entrepreneurs, noting the shared vision of Vistaprint and 99designs to serve as reliable partners for business owners and creators. This partnership is poised to create a more robust and valuable ecosystem than either entity could achieve independently, ultimately benefiting users of vistaprint.com and 99designs alike.
Robert Keane, founder and chief executive officer of both Cimpress and Vistaprint, discussing the acquisition of 99designs to enhance small business solutions offered through Vistaprint.com
Alt text: Robert Keane, CEO of Cimpress and Vistaprint, explaining the 99designs acquisition for improved small business services at Vistaprint.com.
The integration of 99designs’ extensive network of skilled freelance designers with Vistaprint’s vast customer base of over 20 million small businesses worldwide is set to establish a groundbreaking global platform. This platform will streamline the process for small businesses to obtain professional design services and high-quality marketing materials in a unified space. Furthermore, designers within the 99designs network will gain new opportunities to collaborate with Vistaprint’s extensive clientele, fostering growth and expanding their portfolios through vistaprint.com.
Patrick Llewellyn, CEO of 99designs, highlighted the timeliness of this collaboration, especially given the global shift towards online collaboration. He noted that 99designs’ mission to empower creativity and connect opportunities globally has never been more crucial. Having facilitated remote creative collaborations for over a decade, 99designs has witnessed firsthand the positive impact of design on small business success. Vistaprint’s investment in 99designs’ team and technology underscores the immense potential of human-driven creativity and the profound effect of excellent design on businesses, readily accessible through vistaprint.com.
Patrick Llewellyn, chief executive officer of 99designs, commenting on the synergy between 99designs and Vistaprint to empower creative solutions for small businesses via Vistaprint.com
Alt text: Patrick Llewellyn, 99designs CEO, emphasizes the Vistaprint partnership’s role in boosting creative solutions for small businesses at Vistaprint.com.
Vistaprint currently offers a wide array of customizable design templates for marketing and promotional materials, catering to over 20 million customers globally. In recent years, Vistaprint’s design services, providing real-time graphic layout assistance, have become increasingly popular. Small business owners appreciate the support from Vistaprint’s customer service in tasks ranging from banner modifications to creating essential flyers and business cards. The “we design it for you” service, particularly for custom face masks during the pandemic, has also seen significant demand. The acquisition of 99designs allows Vistaprint to broaden its design service capabilities significantly, offering more sophisticated options through vistaprint.com.
Ricky Engelberg, Vistaprint’s Chief Marketing Officer, explained that this acquisition is a strategic step towards becoming a more comprehensive marketing partner for their customers. By integrating 99designs’ extensive community of talented freelance designers, Vistaprint is augmenting its internal teams to handle more complex design projects. Recognizing that design needs evolve as businesses grow, Vistaprint sought a partner capable of providing a scalable network of high-caliber design talent. 99designs aligns perfectly with Vistaprint’s vision of delivering best-in-class solutions to business owners throughout their entrepreneurial journey, now amplified through vistaprint.com.
Patrick Llewellyn will report directly to Robert Keane and will continue to lead 99designs. The 99designs community of freelance designers will serve clients from both 99designs and Vistaprint. Vistaprint is committed to substantial post-acquisition investments to expand the 99designs team and accelerate technological and product advancements. This investment aims to deliver a wider spectrum of freelancer-powered design services, further empowering small businesses leveraging vistaprint.com for their marketing needs.
About Vistaprint
Vistaprint empowers millions of small businesses worldwide as their dedicated marketing partner, helping them realize their entrepreneurial aspirations. For over two decades, Vistaprint has been instrumental in enhancing the credibility of small businesses through high-quality marketing products. Their extensive range includes signage, branded apparel, promotional items, flyers, postcards, business cards, websites, and digital marketing services. Vistaprint provides user-friendly digital tools and design templates, as well as expert graphic design support, enabling small businesses to create and customize their marketing materials effectively. The focus is on ensuring a consistent and cohesive brand image across all platforms – in-store, online, on-site, and on-the-go, all readily accessible through vistaprint.com.
About 99designs
99designs is the leading global creative platform that simplifies the collaboration between designers and clients to create designs they love. Founded in 2008, 99designs has evolved from an online forum into a global community of talented designers, serving as the preferred design solution for businesses, agencies, and individuals. To date, 99designs has distributed over US $300 million to its creative community. Headquartered in Melbourne, Australia, 99designs also operates offices in Oakland, California, and Berlin, Germany, further extending its global reach and impact in the design industry.
About Cimpress
Cimpress plc (Nasdaq: CMPR) is dedicated to investing in and developing customer-centric, entrepreneurial, mass-customization businesses for sustained long-term growth. Mass customization is Cimpress’s core competitive strategy, focused on producing goods and services tailored to individual customer needs with near mass production efficiency. Cimpress’s diverse portfolio includes prominent brands such as BuildASign, Drukwerkdeal, Exaprint, National Pen, Pixartprinting, Printi, Vistaprint, and WIRmachenDRUCK, each contributing to the company’s overarching mission in the mass customization market.
