Brochures are a powerful and cost-effective marketing tool for businesses of all sizes. Whether you’re a small startup or a large corporation, well-designed brochures can effectively showcase your products, services, or brand story. From highlighting breathtaking travel destinations in tourism brochures to presenting attractive wedding packages with captivating imagery, brochures offer versatility for diverse industries. They excel at delivering targeted information to your audience precisely when and where it matters most, making them an indispensable part of any marketing strategy.
Selecting the Right Brochure Size for Your Campaign
Choosing the ideal brochure size hinges on your distribution strategy and the volume of information you intend to convey. Brochures are commonly distributed at events and conferences, but their adaptability extends to direct mail campaigns, door-to-door delivery, display on walls, or inclusion in product packaging.
Consider the balance between content and space. Cramming excessive text and images into a small brochure can lead to a cluttered and overwhelming design, hindering readability and impact.
We offer a comprehensive range of standard brochure sizes to suit various needs. Our size selection menu displays both flat and folded dimensions, enabling you to visualize the usable space after folding and plan your content layout accordingly.
For unique projects requiring specific dimensions, custom sizes are readily available. Our custom brochure sizes range from a compact 6 inches to a substantial 27.75 inches in width, and from 4 inches to 16 inches in height, providing unparalleled flexibility for your creative vision.
Leverage Brochure Folds to Structure Your Message
Folding is a crucial element in brochure design, transforming a flat sheet into a multi-panel canvas for organized and engaging information delivery. Strategic folding enhances readability and guides the reader through your content in a logical and visually appealing manner. We provide eight standard folding options, each offering a distinct way to structure and reveal your brand message. All size measurements referenced below and in our pricing calculator pertain to the brochure’s dimensions before folding.
Two-Panel Fold Options
| Half Fold / Single Fold Brochures: This classic fold divides your paper into two equal panels, creating a simple and elegant presentation. Ideal for concise product or service lists, event programs, or short informational guides. Popular flat sizes range from a handy 5.5” x 8.5” to a more expansive 11” x 17”. |
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Three-Panel Fold Options
Three-panel folds offer enhanced structure and narrative flow, providing unique methods to present sequential or visually rich brand stories. The most commonly used flat size is 8.5″ x 11″, with options extending to 8.5″ x 14″ for slightly more space and up to 11″ x 17″ for larger layouts.
| Trifold / Letterfold Brochures: The trifold, also known as the letterfold, is the most popular and versatile brochure fold. Dividing the brochure into three panels, it’s perfect for marketing presentations requiring a sequential reveal of information, product features, or step-by-step instructions. | |
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| Roll Fold Brochures: As the name suggests, the roll fold involves folding the paper inwards, creating a smooth, rolling effect. This fold allows for a gradual unveiling of information across four interior panels, ideal for detailed product descriptions or unfolding narratives. | |
| Gate Fold Brochures: The gate fold creates a dramatic opening experience. Two outer panels fold inwards like gates to reveal a larger central panel. This fold is excellent for unveiling announcements, new product launches, or showcasing impactful visuals on the central panel. |
Four-Panel Fold Options
Four-panel folds provide expanded space and layout possibilities, accommodating more content or allowing for larger, visually dominant designs. The most popular flat size for four-panel brochures is 8.5″ x 14″.
| Double Gate Fold Brochures: Building upon the gate fold, the double gate fold further folds the central panel in half. This creates a wide central space, perfect for designs emphasizing vibrant colors, large images, or requiring substantial text areas. |
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| Accordion Fold / Z-Fold Brochures: The accordion fold, also known as the z-fold, creates four alternating panels folded in a zig-zag manner, resembling an accordion. This design effectively divides the page into six panels, offering ample space for detailed images and more extensive text, ideal for step-by-step guides, timelines, or multi-faceted product presentations. |
Choosing the Right Paper Stock for Brochure Printing
The paper stock you select plays a significant role in the perceived quality and impact of your brochures. Our paper options are curated to enhance the visual appeal of your designs and encourage recipients to engage with your message.
70 lb. Text Paper
- Twice the thickness of standard copy paper, offering improved durability.
- Exceptionally easy to fold, ideal for intricate folding designs.
- Lightweight yet resilient, cost-effective for bulk distribution.
- Available in an uncoated finish only, providing a natural look and feel.
- Excellent writability with pens or pencils, suitable for interactive brochures or forms.
80 lb. Paper Thickness Example80 lb. Text Paper
- Slightly heavier and thicker than 70 lb. paper, offering a step up in quality.
- Thickness comparable to pages in a magazine, providing a familiar feel.
- Available in both gloss and matte coating options, offering versatility in finish.
- Writable with ballpoint pens or permanent markers, suitable for quick notes or signatures.
100 lb. Text Paper
- The most popular paper choice for brochures, striking a balance between quality and cost.
- Substantial weight and thickness impart a premium feel, enhancing perceived value.
- Available in gloss and matte coating options to complement various design aesthetics.
- Writable with ballpoint pens or permanent markers for added functionality.
10 pt. Cardstock Thickness Example10 pt. Cardstock
- The thickest and most durable material option for brochures, offering maximum impact.
- Thickness comparable to paperback book covers, conveying a high-end impression.
- Exceptionally durable and substantial weight, ideal for brochures intended for long-term use.
- Available in gloss, high-gloss UV, and matte coating options, providing ultimate customization.
- Writable with ballpoint pens or permanent markers for robust functionality.
A gloss coating enhances the vibrancy of full-color images, making them pop, while a matte coating provides a non-reflective surface, reducing glare and improving readability for text-heavy brochures.
Utilize our user-friendly online design tool, Create 48, or upload your print-ready design to streamline your order process. We offer a free proofing service, allowing you to review and approve your design before printing commences, ensuring accuracy and satisfaction. Begin crafting your impactful promotional brochures with us today.
Additional Resources for Brochure Marketing:
Online Brochure Printing Services
Brochure Marketing for Direct Mail Campaigns
Brochure Maker: Design Stunning Brochures Online
Frequently Asked Questions About Brochure Printing
Q: What is the difference between flat size and folded size in brochure printing?
A: Flat size refers to the dimensions of the brochure before it is folded. Folded size, as the name implies, is the final size of the brochure after it has been folded according to your chosen fold option.
Q: Will my custom brochures be delivered pre-folded?
A: Yes, all custom brochures are delivered professionally folded based on the folding option selected during the ordering process. You will receive your brochures ready for distribution.
Q: Are the brochure sizes displayed on your website shown as folded or unfolded dimensions?
A: The sizes listed on our website are the flat, unfolded dimensions of the brochures. However, we also provide the corresponding folded dimensions for each size to help you visualize the final product.
Q: Is the paper stock coated on both sides? Can I write on the back of coated brochures?
A: Yes, our standard paper stocks are coated on both sides to enhance print quality. If you intend to write on the back of your brochures, we recommend selecting a matte coating for both sides, as it provides a more writable surface than gloss coatings.
Q: What file types are accepted when I upload my own brochure design?
A: We prefer PDF files for optimal print results. However, we also accept a wide range of file formats, including JPEG, JPG, PSD, PNG, TIFF, TIF, EPS, AI, DOC, DOCX, PUB, XLS, XLSX, PPT, PPTX, TXT, and CSV files for your convenience.
Q: Do you offer any design tips for creating effective custom brochures?
A: We recommend keeping your brochure design clean, clear, and consistent with your established brand identity. Utilize high-resolution images for sharp printing, and always be mindful of bleed and trim areas to avoid any unwanted cropping or printing errors.
Q: What is considered the most common or standard size for brochures?
A: The most common brochure size varies depending on the chosen fold. For trifold and z-fold brochures, the standard size is 8.5” x 11”. For bi-fold brochures, the most common size is slightly larger at 11” x 17”.
Q: For bi-fold, tri-fold, and z-fold brochures, what are the dimensions of each panel or section after folding?
A: Trifold and z-fold brochures have the same panel dimensions when folded. For an 8.5” x 11” sheet, each panel will measure approximately 3.698” x 8.5”. For bi-fold brochures of the same 8.5” x 11” paper size, each panel will be 5.5” x 8.5”. For 11” x 17” paper, trifold and z-fold panels are approximately 5.698” x 11”, while bi-fold panels measure 8.5” x 11”.
Q: What does the numerical value in paper material names like 70 lb., 80 lb., and 100 lb. indicate?
A: The number in the paper material name refers to the weight of the paper stock. A higher number indicates a heavier and therefore thicker paper material.
Q: What are the ideal applications for 70 lb. Text, 80 lb. Text, 100 lb. Text, and 10 pt. Cardstock paper stocks?
A:
- 70 lb. Text: A bright white, uncoated paper, excellent for writing and significantly thicker than standard copy paper. Ideal for informational brochures, handouts, or pieces where writability is needed.
- 80 lb. Text: An economical and lightweight coated paper suitable for large distributions and event handouts. A good balance of quality and cost-effectiveness for promotional brochures.
- 100 lb. Text: A thick, premium coated paper offering enhanced durability and a higher-quality feel. Recommended for brochures intended for repeated handling or a more upscale presentation.
- 10 pt. Cardstock: The thickest and most premium cardstock option, providing a high-end look and feel. Ideal for brochures that require maximum durability and a luxurious impression.
Q: What are the benefits of UV coating for brochures?
A: UV coating provides a high-gloss finish that enhances color vibrancy and depth, making colors appear more saturated and impactful. It also provides a protective layer, offering resistance to moisture and abrasion. UV coating is recommended for brochures that will be handled frequently or exposed to various environmental conditions.
Q: What does “printing turnaround” time mean?
A: “Printing turnaround” refers to the number of business days required to produce your brochure order and prepare it for shipping. It does not include shipping transit time, weekends, or holidays. The turnaround time begins once a print-ready file is uploaded for a paid order or after proof approval if a proof was requested.
Q: How long will it take to receive my printed brochures after ordering?
A: The total delivery time depends on the chosen “printing turnaround time” and the selected shipping method. Our printing turnaround options, available on the brochure product page pricing calculator, indicate how quickly we can print and prepare your order for shipment. We offer options as fast as 1 business day for urgent projects. Shipping transit time is additional to the printing turnaround.
Q: What file formats should I submit for my brochure artwork?
A: 48HourPrint accepts the following file formats for artwork submission: JPG, PDF, PNG, and TIF.
Alternatively, you can design your brochures directly on our website using our online design tool or by customizing one of our pre-designed brochure templates.
Q: What are some of the most popular types of brochure folds for marketing?
A: The trifold is exceptionally popular for company brochures due to its balance of compactness and ample space for text and images. The accordion fold (z-fold) is a strong alternative, particularly effective for step-by-step guides or sequentially organized content. For larger designs like maps or diagrams, the French fold provides a large printable area that folds down to a convenient size. We offer a variety of other brochure fold options to suit diverse marketing needs.
Q: What is shrink wrapping, and should I consider shrink-wrapping my brochures?
A: Shrink wrapping is a packaging process that uses heat to tightly seal brochures in a clear plastic film. This bundles brochures into manageable packs, protects them from scuffing during shipping, and improves ease of handling and storage, enhancing their overall longevity and presentation. Shrink wrapping is a valuable option for added protection and professional presentation, especially for larger brochure orders.
Q: What paper stock is generally recommended for brochure printing to achieve a good balance of quality and cost?
A: We generally recommend 100 lb. text paper stock as an excellent choice for brochures. It offers a noticeable step up in thickness and durability compared to 70 lb. and 80 lb. text papers, providing a premium feel without a significant cost increase. For designs seeking maximum visual impact, we also recommend a high-gloss UV coating to enhance color vibrancy and add further protection. A matte finish is ideal for designs seeking a more understated and elegant look.
Q: Will you automatically convert my RGB files to CMYK for printing?
A: Yes, if your design files are submitted in RGB color mode, our system will automatically convert them to CMYK color mode for printing. However, RGB to CMYK conversion can sometimes result in color shifts in the final printed product. For the most accurate color representation, we strongly recommend setting your design files to CMYK color mode before saving and submitting them for printing.
Q: What are the key differences between gloss and high-gloss UV coating options?
A: Gloss coating provides a reflective sheen that enhances colors and adds a polished look, while also offering basic protection from dust and moisture. High-gloss UV coating takes shine and protection to the next level. It is significantly shinier than standard gloss, further saturating colors and adding a thicker, more durable layer that is highly resistant to abrasion and moisture. Both gloss and high-gloss UV coated products can be written on using permanent pens and markers.
Q: I don’t have a brochure design yet. Do you offer design templates I can use?
A: Yes, absolutely! Our online design tool, Create48, provides access to hundreds of customizable design templates specifically for brochures, business cards, flyers, and more. You can easily browse templates by industry or style and personalize them to perfectly match your brand and message.
Q: What do “trim,” “safe zone,” and “bleed” areas mean in printing terminology?
A: These terms are crucial for ensuring your brochure design prints correctly:
- Trim: The trim line indicates the final, finished size of your printed brochure after it is cut. Any design elements or content placed outside the trim area will be trimmed off during the cutting process.
- Safe Zone: The safe zone is the area inside the trim line, representing the area that will definitely be included in the final printed piece. It is essential to keep all critical design elements, text, logos, and important information within the safe zone to prevent them from being trimmed off.
- Bleed: Bleed is the extended area outside the trim line, typically around 1/8 inch. Extending background colors, images, or design elements into the bleed area ensures that your design extends fully to the edge of the paper after trimming, preventing any unprinted white edges from appearing along the borders of your brochure.
Q: Will I receive a proof for approval before my brochures are printed?
A: Yes, we provide a digital proof for your review and approval before proceeding with printing. The digital proof is a simulation of your print order, allowing you to carefully examine your design for any errors, ensure correct layout, and verify that it will print as expected. Once you are satisfied with the proof and provide your approval, we will begin printing your brochure order.
